Matthews Global Rebrand

Matthews, formerly known as Matthews Southwest, has been a leading name in real estate development for 30 years. Matthews had a diverse portfolio spanning mixed-use developments, hospitality, residential, and commercial projects across the Southwest, West, EMEA (Middle East), Tribal, and Hospitality divisions. Matthews sought to rebrand to unify its identity across the United States, Canada, and the Middle East.

The Project

In 2024, Matthews engaged Brynn Bagot Public Relations (BBPR) to spearhead the public relations and communications strategy for their rebranding initiative. The goal was to elevate the brand’s image, communicate the company’s updated vision, and ensure a cohesive rollout across all divisions internally, in the media, and across social media platforms. This project included unveiling new logos, brand standards, core values, social media pages, and pushing traffic to the new website.

Our Strategy

BBPR attended brand discovery meetings, worked with graphic design and website development teams, and held strategy meetings with key stakeholders across all divisions to ensure alignment on the rebrand’s vision and messaging. To announce the rebrand, BBPR drafted and distributed press releases emphasizing Matthews’ history, achievements, and future goals. We targeted top-tier media outlets in business and real estate publications.

BBPR developed a robust social media strategy and a four-month rebrand rollout campaign, creating customized content for equal representation of each division on social media. To support the rebrand’s internal adoption, BBPR created email templates for division heads to communicate the rebrand to their teams, as well as email language that was communicated globally on behalf of Matthews headquarters.